An Insight

Established in 2005 by partners Terry Graham and Paul Porter to provide a select range of marketing and design consultancy services to small and medium sized organisations.

Following years of hands–on marketing and design experience both partners identified the need to provide an end–to–end business service assisting clients with business solutions which, crucially, includes the implementation stage. The aim being to partner clients through all aspects of their business needs and ensure business strategies are implemented…

…on strategy
…on time
…on budget

Our approach is geared towards business insight studies (customer, consumer, competitor and market), the practical approach to planning and strategy development together with the all important and crucial implementation stage: We call it:

‘Making The Business Strategy Happen’

This approach targets:

  • Customer and consumer opportunities — not distribution targets.
  • The management of the Brand or Service Portfolio.
  • The focus on ‘how’ and on ‘tactics’ — not numbers driven.
  • The essential linkage between Marketing, Sales & Service — one set of targets and plans.
  • Strategy alignment — trading and business plans consistently applied.

We view all client expenditure as an investment which is expected to make a commercial return.